Bakersfield, Calif. — The newest Tasteful Selections marketing campaign, “Small potatoes. Big opportunities.”, kicks off this month with “Small potatoes. Big sales.” The goal of the campaign is to educate current and future customers alike about the benefits of carrying the Tasteful Selections product line and how Tasteful Selections is continuing to lead innovation in the potato category.
The campaign ties in with the official opening of the new Tasteful Selections packaging facility near Bakersfield, California. The 200,000 square foot, state-of-the-art facility is completely dedicated to the storage, grading and packaging Tasteful Selections specialty potatoes.
The “Small potatoes. Big opportunities.” campaign will continue through March, with additional topics following “Big sales.” The campaign will conclude with the Tasteful Selections facility’s grand opening event in March. RPE will host a day for trade media on March 18 and another for food bloggers to follow, with private tours for retailers throughout the month. More details about the other phases of the campaign and the grand opening will be announced in the coming weeks.
The newest addition to the Tasteful Selections line, organic baby potatoes, addresses the needs of consumers in a segment of the category that has grown year after year, up 44.2 percent in dollars and 35.3 percent in volume. The new Bakersfield facility is designed to fit the processing and packaging needs of both organic and conventional specialty potatoes. Stay tuned for more additions to the Tasteful Selections line later in 2015.
The number one selling brand in the petite and specialty potato categories, Tasteful Selections is sold in 52.9 percent of stores across America. Tasteful Selections is the leader in growth in the specialty potato category. While petite and specialty potatoes have grew 13 percent in sales over the previous year, Tasteful Selections’ sales increased 17 percent. With the opening of this new facility, Tasteful Selections is beginning a new era in specialty and petite potatoes, which they hope to share with customers and consumers alike.
Tasteful Selections LLC is a joint venture of RPE, CSS Farms and Plover River Farms Alliance Inc. They are a vertically integrated grower, shipper, marketer of premium specialty potatoes with unique attributes for size and flavor.
RPE, a second generation family farm, is a category leader and key grower/shipper of year-round potatoes and onions. RPE prides itself on maintaining a high level of business integrity that includes commitments to environmental sustainability, as well as category innovation and retail solutions.
Source: RPE