INDIANAPOLIS, Indiana – The official blog of Indianapolis Fruit Company, The Produce Mom™, has partnered with Sage Fruit for a marketing collaboration: “Put A Cherry On Top!” The purpose of this collaboration is to encourage consumers to try cherries & educate them on the different varieties.
Sage Fruit & The Produce Mom™ have utilized their Social Media pages to encourage fans and followers of each brand to post pictures on The Produce Mom’s™ facebook page of the “Put A Cherry On Top” logo in relevant settings. The winner will be determined by popular vote & awarded a $100 grocery gift card, compliments of Sage Fruit.
Kevin Steiner, marketing director for Sage Fruit elaborates: “Sage Fruit has partnered with The Produce Mom™ on several promotions because she is able to speak from the heart and connect to our target consumers. The Produce Mom™ is reaching out to the generation that ultimately will make up the largest consumer group in our country. As an industry we grow and ship some of the healthiest foods in the world and as members of the produce industry we have many positive stories to share. Lori Taylor, author of The Produce Mom™, has helped bring the supply chain full circle by connecting grower/shippers, retailers and wholesalers, and consumers. We have seen positive responses to our apples and cherries that we have promoted with The Produce Mom™ and hope to grow our partnership in the future.”
About The Produce Mom™
Launched in January 2012, The Produce Mom™ is the official blog & consumer brand of Indianapolis Fruit Company. The blog is authored by marketing manager, Lori Taylor. Lori has 7 years of experience with Indy Fruit and boasts a diverse background: serving as a sales representative, buyer, and marketing manager for the company. She is also a wife & mother of 2. The Produce Mom™ blog is based on Lori’s professional and personal life and is a source of industry knowledge that offers a candid, relevant tone. As The Produce Mom™, Lori has partnered with some of the produce industry’s top labels for international marketing campaigns. The Produce Mom™ serves as the perfect bridge between Indianapolis Fruit Company and consumers.
The Produce Mom™ can be accessed through the following websites – follow along to understand how “There is a Produce Mom in All of Us”:
http://www.theproducemom.com
http://www.facebook.com/theproducemom
http://www.twitter.com/producemom
Source: The Produce Mom