Irwindale, CA – Ready Pac is encouraging on-the-go usage of its Bistro Bowl Salad line by rewarding fans via the Ready Pac Bistro® Bowl Salads On-the-Go Challenge social media contest. The program takes place from July 2 through July 27, 2012.
Ready Pac Bistro® Bowl Salad fans enter the contest by submitting a photo featuring one of the many convenient Bistro Bowl salads while on-the-go or in a favorite travel destination. There are three methods of entry: by tweeting the photo to @ReadyPacTweets, posting on Ready Pac’s Facebook Wall, or emailing to offers@readypac.com. In an interesting twist, fans also are invited to digitally place their favorite Ready Pac Bistro® Bowl Salad into a preferred travel photo, making the contest limited only by the imagination.
“The single serve fresh-cut salad segment is on fire, with 17 percent growth over last year” said Tristan Simpson, director of marketing at Ready Pac. “We’re stoking that fire by building household penetration and encouraging Ready Pac Bistro® Bowl Salads usage on-the-go.”
Ready Pac’s delicious salads can provide significant time savings, and with fewer than 300 calories each, they also offer healthy alternatives for lunch. Many shoppers regularly take the Ready Pac Bistro® Bowl Salads to work or enjoy them on the run. The promotion encourages consumers to consider other places where a tasty, ready-to-eat complete salad would be handy, such as on planes and trains, at soccer and baseball games, at the beach, on a hike, or wherever they need a convenient, delicious salad meal.
The social media contest will be promoted on the company’s website, Facebook and Twitter (@ReadyPacTweets). Each week for four weeks Ready Pac will choose one winner who will receive a case of their favorite Bistro Bowl Salads, a Ready Pac insulated lunch bag and a chip clip. Then fans will vote from among the four weekly winners for one overall best photo grand prize winner, who will receive a $150 gas gift card to help with a busy, on-the-go lifestyle.
Ready Pac recently introduced three tasty new varieties to the bowl salad line: Asian-Style Chicken, Mediterranean, and Caesar Lite, for a total of 12 choices available for regional preferences and varying store format needs.
“Merchandising Ready Pac Bistro® Bowl Salads is smart because they fit perfectly with three major consumer needs: delicious, satisfying taste, healthy food choices and convenience,” said Simpson.
About Ready Pac:
California-based Ready Pac is a premier producer of convenience fresh foods including fresh-cut produce. With processing facilities throughout the United States, Ready Pac’s award-winning salads, snacks, fresh-cut fruit and vegetables are distributed in supermarkets and restaurant chains across North America. For more information, visit www.readypac.com
Source: Ready Pac