WASHINGTON, D.C. — Twenty-four potato growers and industry representatives joined together to form the 2014 class of the Potato Industry Leadership Institute (PILI), an annual program jointly administered by the National Potato Council (NPC) and the United States Potato Board (USPB) that identifies and cultivates the next generation of leaders within the industry.
From Feb. 20-27, PILI participants traveled from potato growing regions across the country to attend eight days of industry training and professional development. This year’s class kicked off in Stevens Point, Wisc., where the class received an overview of the local and national potato industry, including some of the challenges and issues beyond the production sector.
NPC Executive Vice President and CEO John Keeling provided attendees with an overview of the industry’s pressing public policy issues. USPB Chief Marketing Officer John Toaspern gave a market and consumer update and talked about some of the international export opportunities the industry is working to open. Participants then had a chance to visit potato growing and processing operations throughout Wisconsin, including Heartland Farms, Okray Family Farms, the Hancock Ag Research Station Storage Facility, and the Wisconsin Dairy State Cheese Company facility.
During the second half of the program, the Leadership Institute traveled to Washington, D.C., for sessions on lobbying, media training, and business etiquette. The class also participated in team building exercises, including the Iron "Potato" Chef Competition, where each team was given a pantry list and challenged to prepare a nutritious, creative, and satisfying meal that included potatoes and ground beef in one hour.
Attendees joined in the discussions on public policy taking place at NPC's Potato D.C. Fly-In, where they learned about the legislative and regulatory priorities of the U.S. potato industry. The program finished with a day of lobbying visits with member offices on Capitol Hill, where participants joined their state grower delegations in town for the Fly-In in advocating for policies that will improve the long-term health of the industry.
Eric Schroeder of Schroeder Bros. Farms Inc. in Antigo, Wisc., served as the group's Grower-Leader, after being elected to the position by the 2013 Leadership Institute class. At the conclusion of the event, the 2014 class elected Reid Mattive of Worley Family Farms in Monte Vista, Colo. to serve as the 2015 Grower-Leader.
The Institute is made possible each year through a major sponsorship from Syngenta. For additional photos, visit www.facebook.com/nationalpotatocouncil.
The National Potato Council is the advocate for the economic well-being of U.S. potato growers on federal legislative, regulatory, environmental, and trade issues. NPC supports the U.S. potato industry by monitoring issues affecting the strength and viability of the potato industry, influencing regulators and legislators on issues crucial to the industry's long term success, ensuring fair market access for potatoes and potato products, and bringing the unique issues and interests of diverse growing regions in the U.S. together on a national level.
The mission of the United States Potato Board is to increase demand for potatoes and potato products through an integrated promotion program, thereby providing US producers with expanding markets for their production. For complete information about the programs, ROI results, resources and tools available to all members of the industry through the USPB, please visit www.uspotatoes.com. The United States Potato Board—Maximizing Return on Grower Investment.
Source: United States Potato Board