UF/IFAS-Developed ‘Florida Brilliance’ Shines on State’s Strawberry Industry

GAINESVILLE, Fla. — For years, University of Florida scientists looked for a few characteristics in a more desirable strawberry. Among those traits was a higher yield in November and December — the early part of the Florida season when prices are highest.

They also sought better fruit for the consumer. That meant a longer shelf life, better flavor, improved shape and other traits, said Vance Whitaker, an associate professor of horticultural sciences at the UF Institute of Food and Agricultural Sciences.

After a lot hard work, and through traditional breeding methods, UF/IFAS researchers came up with ‘Florida Brilliance.’

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