Viva Fresh Open Golf Tournament Continues to Expand in 2019

Mission, Texas – Register now for the 5th annual Viva Fresh Open! Presented by BEBO Distributing, Inc. and Wonderful Citrus, this year’s tournament promises to provide a world class experience, offering networking and entertainment; as well as a great opportunity to support the industry.

This year’s charity golf tournament will kick off the 2019 Viva Fresh Produce Expo on Thursday, April 25th, and will be held at the JW Marriott Hill Country Resort’s prestigious TPC golf club. Due to increased demand in 2018, this year’s tournament will be held on both the Oaks and Canyons golf courses to accommodate a wider field of players.

“Now in its fifth year, the Viva Fresh Open has become a great start to the conference. It’s really exciting to see the demand for participation in the tournament continue to grow. Hosting this tournament at such a remarkable venue, where the PGA Tour will be making a stop just a few weeks earlier for the Valero Texas Open, is a real treat for golfers of all skill levels,” remarked Ed Bertaud, Director of Retail Sales for IFCO, Viva Fresh Steering Committee Member, TIPA Board Member and Tournament Chair. “Since our first Viva Fresh Open, we have focused on bringing together industry stakeholders in iconic settings to promote business in this region. The natural beauty of the TPC San Antonio & JW Marriot Hill Country Resort is an ideal way to celebrate what Texas has to offer.”

In 2018, the Viva Fresh Open expanded from one course to two. The par-72 courses have played host to the PGA tour, and have prestigious roots: the Canyons course was designed by Pete Dye, while the Oaks course was designed by Greg Norman with player consultant Sergio Garcia. Both courses highlight the scenic beauty of Texas hill country with rolling hills, towering oak trees, and wildflowers.

Each year, the Viva Fresh Open Tournament Committee selects a charitable organization as a beneficiary of the golf tournament. Last year’s golf tournament raised $25,000 for the Brighter Bites organization, a non-profit dedicated to bringing healthy food and nutrition education to more than 100 elementary schools and their families across Texas.

As the golf tournament winds down at 6:30pm, all Viva Fresh attendees are invited to enjoy food, beverages, and live music at the 19th Hole Celebration, hosted onsite at the JW Marriott.

For more information or to register for the 5th Annual Viva Fresh Open Golf Tournament as well as available sponsorship opportunities, please visit or contact the Texas International Produce Association at or 956-581-8632.

About Viva Fresh

The Viva Fresh Produce Expo was established in 2015 by the Texas International Produce Association (TIPA) in order to create meaningful networking and educational opportunities for its members while shining a light on the importance of the Rio Grande Valley as an emerging trade corridor and production zone for healthy and nutritious fruits and vegetables available all year long. In just three years, the Viva Fresh Produce Expo has catered to sold out crowds and increased buyer attendance by over 110%.