Amazon is now in the business of selling its own perishables, having quietly introduced its first private-label food products over the past few days.
A company spokesperson confirmed with CNET that Happy Belly coffee and Mama Bear baby food is indeed made by Amazon and is offered exclusively to Prime members in the US. Amazon didn’t say if more private-label food products were in the pipeline.
Selecting coffee as one of its debut food products is no coincidence as the e-commerce giant almost certainly is looking to compete with fellow Seattle titan Starbucks.
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