CHICAGO — IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, announced today that BJ’s Wholesale Club Inc., the leading operator of membership warehouse clubs in the eastern United States, has chosen IRI as its provider of point-of-sale and consumer panel data.
BJ’s will leverage the IRI Unify™ and Liquid Data® platforms, which will provide the wholesale club with the industry’s most robust and integrated data sets. Leveraging POS and panel insights from these platforms will help BJ’s facilitate decision-making. IRI also will assist in refining category strategies focused on assortment, merchandising, pricing and targeted segmentation.
“Selecting IRI as our insights provider was a prudent decision,” said William Werner, senior vice president of Strategic Planning and Analysis for BJ’s Wholesale Club. “We are eager to leverage IRI’s integrated platform and comprehensive data. These offerings, as well as IRI’s efficient service deployment and real-time data access, will help us reach our goals.”
“We are pleased and enthusiastic about beginning a new relationship with BJ’s and assisting them in reaching their projected goals,” said Andrew Appel, president and chief executive officer for IRI. “We pride ourselves in being at the forefront of bringing big data and prescriptive analytics to CPG retailers. Now more than ever, it’s crucial for manufacturers, retailers and wholesalers to truly understand shoppers and their needs, rather than prioritizing what they think consumers want. We look forward to this engagement and helping BJ’s grow.”
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, Ipsos, Kantar, MasterCard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Neustar, Oracle, Place IQ, Research Now, Simulmedia, SPINS, Survey Sampling International, Univision and others.
About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.IRIworldwide.com.
Source: IRI