Data Mining Is Big Business For Kroger

CINCINNATI – Bill Brown shops at Kroger at least twice a week and without fail uses his Kroger Plus card during every visit.

"It’s like VISA – I never leave home without it," said the Amberley man, with a laugh and a smile.

Brown knows the card is Kroger’s key to knowing exactly what he buys and when he buys it, but he doesn’t think it’s an invasion of his privacy.

"Not at all because of the savings on the things I like to purchase in the first place," he stated.

Those savings come in the form of coupons he regularly gets in the mail.

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