Food4Less Launches Virtual Values, A Mobile Twist In Grocery Marketing

COMPTON, Calif. — Premier grocery chain Food4Less has launched an innovative marketing program that informs and rewards customers who shop at Southern California Food4Less and Northern California Foods Co. grocery stores. Customers can unlock new price and item selections plus content such as videos, music and contests when they use the augmented reality feature embedded in the DigitalFood app.

Virtual Values revolutionizes the pre-shopping and shopping experience for brands and consumers. For decades the circular has been the cornerstone for information on price and item for consumers. As digital trends have changed and smart phones have become as common as a persons car keys, Food4Less, through their DigitalFood app, created a program to meet the needs of the consumers.

Leading the marketing effort for Food4Less is Eddie Vasquez, Food4Less/FoodsCo. Marketing and Advertising. "The by-product of the digital age enables a more efficient and greener solution to the traditional circular. Brands can enjoy a broader and interactive offering through Virtual Values and our stores can save on physical printing costs and paper by offering the Virtual Values solution. Plus, brands that couldn't typically advertise in our circulars have a new, digital avenue, to present their brands and offerings to our consumers.

The free mobile app, DigitalFood, is now available (for iPhone and Android phones at to help Food4Less shoppers engage in Virtual Values. Virtual Values is the first digital price and item platform launched through augmented reality. Consumers open the DigtialFood app, find the DigitalFood logo in the circular and "scan" the logo for additional digital price and items and other benefits. Plus, brands are now able to offer additional items and information about their products to the consumers through promotions, video based messaging and "buy/get" content delivery like movies and music. Consumers are now a swipe away from purchase!

CausePlay is the mobile platform partner managing this exciting promotion and the developer of the mobile app, DigitalFood. "Virtual Values is one of the first augmented reality features that has a powerful business model", said Jonas Hudson, COO and partner at CausePlay. "The Virtual Values platform helps grocery save money by saving on paper cost while providing brands the ability to deliver a video or rewards based price and offering model."

About DigitalFood

DigitalFood is an app exclusively for Food4Less and Foods Co. which "makes life easier" for shoppers. The DigitalFood app unites favorite brands with great entertainment rewards and prizes while also providing information for consumers and employees on Food4Less and Foods Co. programs and initiatives. DigtialFood incorporates licensed patents to deliver content and provides an exclusive and proprietary augment reality platform for pre and in-store shopping.

About Food4Less

Headquartered in Los Angeles, Food 4 Less operates 131 price-impact, warehouse-format supermarkets under the banners Food 4 Less in Southern California, Illinois and Indiana, and Foods Co in Central and Northern California. Food 4 Less is a subsidiary of The Kroger Co., (NYSE:KR), one of the nation's largest grocery retailers, headquartered in Cincinnati, Ohio. For more information about Food 4 Less or Foods Co., please visit our website at or

About CausePlay

CausePlay creates and licenses owned and operated mobile distribution and publishing platforms that deliver brand fueled content, promotions and advertising. CausePlay distributes programs which incorporate mobile tactics from in-store beacon distribution to augmented and virtual reality programs.

Source: CausePlay