NEW YORK — Call it "The Blended Burger Project: Home Edition." This month, Blue Apron, known for delivering incredible meal experiences, is offering customers a special mushroom and beef blended burger to honor the James Beard Foundation's popular, perennial Blended Burger Project™.
Currently underway and now in its fourth year, the Blended Burger Project features chefs nationwide who develop and menu their creative take on a burger featuring meat blended with finely chopped mushrooms for dishes that are more delicious, nutritious and sustainable. More than 1,000 restaurants have taken part since the project launched in 2015 and consumers have placed more than two million votes for their favorite burgers.
To celebrate and honor the competition, Blue Apron chefs collaborated with the James Beard Foundation to create their own blended burger.
"Mushrooms are a brilliant way to pack even more flavor into the quintessential burger," said Christine Fu, senior director of partnerships, Blue Apron. "We're thrilled to participate in the Blended Burger Project and bring the blended burger trend to more home kitchens around the country this month, encouraging our customers to explore a unique new way to use mushrooms."
Blue Apron's blended burger – which customers can order the week of July 9 for shipment the week of July 16 – features ground beef and cremini mushrooms topped with roasted onions and a creamy mustard sauce with marinated cabbage on the side.
Along with the recipe and pre-portioned ingredients needed to prepare the burger, Blue Apron customers will also receive helpful information on mushroom varieties as well as cooking tips. Customers are also encouraged to share pics on social media platforms with the hashtag #BlueApronBlendedBurger.
"We are excited to create a new dimension for the Blended Burger Project by collaborating with Blue Apron chefs for a blended burger its customers can try at home," said Kris Moon, chief operating officer, James Beard Foundation. "While Blue Apron's burger isn't an official entry in the competition, this delectable dish is sure to inspire its customers to not only blend at home, but also visit participating Blended Burger Project restaurants nationwide."
About Blue Apron
Blue Apron's mission is to make incredible home cooking accessible to everyone. Launched in 2012, Blue Apron is reimagining the way that food is produced, distributed, and consumed, and as a result, building a better food system that benefits consumers, food producers, and the planet. The Company has developed an integrated ecosystem that enables the Company to work in a direct, coordinated manner with farmers and artisans to deliver high-quality products to customers nationwide at compelling values.
About the James Beard Foundation
The James Beard Foundation's mission is to celebrate, nurture, and honor chefs and other leaders making America's food culture more delicious, diverse, and sustainable for everyone. For more than 30 years the Foundation has accomplished this mission through programs that highlight food's central role in our lives. In addition to hosting guest-chef dinners throughout the year at the historic James Beard House in New York City, the Foundation administers the James Beard Awards; grants scholarships for culinary students; produces national events that include our Taste America tour; and creates educational programs for the culinary community and food lovers. The Foundation addresses the growing challenges facing our food system through its Impact Programs, which include the Leadership Awards; Chefs Boot Camp for Policy and Change; Issue Summits; and Culinary Labs. Industry issues, such as gender imbalance and diversity in culinary leadership, are addressed through our Industry Programs. For more information, please visit jamesbeard.org and follow @beardfoundation on Instagram, Twitter, and Facebook.
Source: James Beard Foundation