Chicago — Americans are sourcing more meals from home than they have in years, reports The NPD Group, a leading global information company, which just released its 29th annual Eating Patterns in America Report. The report finds that a decline in restaurant usage and an increase in meals from home is one of the single biggest changes in eating patterns in Americans in the last five years.
For over a generation, Americans turned to restaurants to prepare more of their meals, but the number of meals Americans bought at restaurants dropped significantly during the recession and isn’t recovering. Americans purchased 191 meals per person for the year ending August 2014, the slowest pace of eating out since 1993. The latest numbers show that Americans now get eight out of 10 meals from home, but that does not mean that we are cooking more meals in our home, according to NPD’s report.
“We are eating more meals in our homes, but not cooking more dishes,” says Harry Balzer, vice president of The NPD Group and author of the 29th annual Eating Patterns in America Report. “You can see how Americans are making their lives easier, despite the economic limits, by looking at the foods and beverages that have become a part of more American diets.”
“The real ‘Foods of the Decade’ are not hummus, quinoa, nor kale, and not even Sriracha,” says Balzer. “The real foods and beverages of the decade are those that have increased the most in the American diet.”
“What’s the real preparation to consume these 10 items…a spoon for the yogurt and maybe a fork and knife for the pancakes!” he says. “We are still leaving the cooking to others. With restaurant visits down, the manufacturers of our foods are filling more of that need. Television fills a need for cooking too…that’s why the Food Network is so popular. Americans would rather watch others cook on television, than make it themselves!”
Want to know more about America’s eating habits? Harry is available to comment on what’s behind the numbers and what’s happening on the eating and dieting scene.
Harry appears regularly on radio and television and in print.
About The NPD Group
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit www.npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup.
National Eating Trends® (NET®)
The NPD Group's National Eating Trends® (NET®) has been continuously tracking the eating habits of U.S. consumers since March 1, 1980. The annual NET sample consists of 2,000 households containing approximately 5,000 individuals.
Source: The NPD Group