Perdue Foodservice is proud to launch PERDUE® HARVESTLAND® USDA Certified Organic Fresh and Frozen Chicken. Since introducing NO ANTIBIOTICS EVER™ products, Perdue has been leading the way in powerful advantage-driven poultry claims, such as “no antibiotics ever” and “all-vegetarian-fed,” while earning praise from consumer and public interest groups across the country. Following the recent announcement that the company is now raising more than half of its chicken with no antibiotics of any kind, Perdue continues to lead the way by offering free-range, USDA Certified Organic chicken in the foodservice channel.
USDA Certified Organic means the birds are raised in a free-range environment on certified organic farms, fed an organic non-GMO grain diet* with no animal by-products and never, ever given antibiotics. This new launch will help operators satisfy patrons, especially as consumer demand for organically produced goods has shown double-digit growth in recent years.1
Menu transparency is nothing new these days. Operators know that consumers expect high-quality ingredients and understand the impact this can have on their bottom line. This is especially true when it comes to protein. The majority of foodservice consumers say that the availability of poultry without antibiotics or hormones is important in their decision to visit a restaurant.2
With new HARVESTLAND® Organic Chicken, operators have the opportunity to boost sales, since studies show that 63% of consumers would pay more for higher-quality poultry.2 Additionally, 67% of consumers believe organic poultry is healthier.3 Premium menu claims also help operators drive traffic and differentiate from competitors. Fifty-four percent of millennials and 55% of Gen X consumers say they would be more likely to visit a restaurant if organic chicken was included on the menu.3
“We’re excited to introduce an organic product to the foodservice space and lead the way by providing product attributes that consumers have been asking about for years,” said Doug Wickman, vice president of foodservice marketing and business development. “We’ve already received great feedback from the HARVESTLAND® NO ANTIBIOTICS EVER™ line and look forward to working with operators to introduce HARVESTLAND® Organic Chicken to their customers.
Organic offerings provide a clearly defined set of powerful advantage-driven menu attributes that consumers want and are willing to pay more for today.”
Perdue continues to be an industry leader in the high-quality proteins that today’s consumers desire, while meeting the demand for sustainability and social responsibility. HARVESTLAND® Organic Frozen Chicken is available nationwide in the following formats: whole bird, boneless skinless breast and boneless skinless thighs. HARVESTLAND® Organic Fresh Chicken is available in select Eastern markets in those same formats.
For a limited time, operators can save up to $250 on HARVESTLAND® Organic Frozen Chicken products. To download the rebate, visit PerdueFoodservice.com/Rebates.
For more information, visit PerdueFoodservice.com or contact Poultry.Expert@HarvestlandBrand.com or 855-673-4300.
*The chicken used in this product is fed a diet that contains non-genetically-engineered ingredients. The USDA organic regulations do not permit the use of genetically engineered feed ingredients.
1 United States Department of Agriculture Economic Research Service, Organic Market Overview, April 2014
2 Technomic, “Consumer Attitudes Toward Value-Added Poultry In Foodservice,” October 2014
3 Technomic, “Center of the Plate: Poultry Consumer Trend Report,” 2015
ABOUT PERDUE FOODSERVICE
Perdue Foodservice provides premium, high-quality branded chicken, turkey and select beef and pork products for operators in all segments of foodservice. Our diverse product lines offer operators many choices, but all have our same commitment to high quality and wholesomeness. The lines include leading brands in conventional and NO ANTIBIOTICS EVER™ proteins, including PERDUE®, HARVESTLAND®, KINGS DELIGHT® and CLUX DELUX® brands.
Perdue Foods LLC is a division of Perdue Farms Inc., a leading international food and agriculture business providing high-quality products in more than 70 countries. Privately held and family-run for three generations, the company employs 19,000 associates and partners with 2,100 independent farm families.
Source: Perdue Foods LLC