Research: Retail Buyers Spotlight Practical Ways Brands Can Stand Out

Methodology: Zipline Logistics included 300+ retail buyers in our research efforts, with only a handful willing to be directly tied to the findings. We plan to continue this research throughout the year. Stay tuned for more information. 

Competition for grocery and retail shelf space is at an all-time high as new consumer products hit the market at record speed. Since 2013, food and beverage start-ups have raised $9.5 billion across 2,100 deals globally, according to CB Insights, pushing the pace of food innovation to an all-time high.

E-commerce has also greatly impacted the market, further increasing competition and the need to have product on the shelf. In fact, shoppers are experiencing out of stocks 33% of the time, turning to online alternatives to buy the products they need.

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