"What do we do to survive?"
That's the No. 1 question branding expert Martin Lindstrom gets from his clients, brick-and-mortar stores.
Lindstrom's answer: entertainment. Create an "in-store sensory experience, and a sense of community, that can't be packaged and delivered by mail, or perhaps by drone in the future," Lindstrom told CNBC. "We have five senses that we can appeal to. When you go to Amazon, you have a maximum of appealing to two senses."
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