Saint Joseph’s University Food Marketing Department is pleased to host the 8th annual Food Industry Summit.
These continue to be challenging times for the Food Industry. Communicating and conducting business with our customers and consumers is changing at a rapid pace, demanding major shifts in Marketing dollars. Understanding how they think and shop is critical. Food Marketing program presents a one day summit to gain insights on Omni-Channel Marketing and how retailers and manufacturers are leveraging digital technology with traditional media to make things happen at retail. The topic for 2014 is “Leveraging Omni-Channel Marketing with the Connected Food Consumer”. The Omni Channel consumer wants a seamless experience through all available shopping channels. From “old” (bricks and mortar, TV, Radio, Print (Direct Mail, Catalogs, Magazines, Circulars) to “new” (Smart Phones, Tablets, Computers). Come hear how some of the best food brands are handling this topic.
The presentations are followed by a question and answer period. There is also plenty of time to network in the morning, lunch, and afternoon.
Speakers include:
Campbells
Mike Senackerib, Senior Vice President and Chief Marketing Officer
Walgreens
Jasbir Patel, Vice President Omni-Channel
Dunkin Donuts
Jessica Gioglio, Director of Social Media
Nestle
Michael Moore, Director of E-Commerce Nestle Purina PetCare
Catalina
John Caron, Vice President of Marketing
Daymon
Janet Oak, Senior Director of Strategy and Insights
Accenture
Mariann Lord, Managing Director
Who should attend: Food Industry Leaders
When: Thursday, March 13, 2013 from 8:00am – 4:00pm
Where: Saint Joseph's University Mandeville Hall, corner of 54th and City Avenue Philadelphia, PA 19131
Cost: $299 (includes continental breakfast and lunch)
Source: Saint Joseph’s University