Stater Bros. Gets a Logo Makeover For its 83rd Birthday

Stater Bros. is giving itself a face lift for its 83rd birthday.

The supermarket chain, with all 172 stores in California, last week unveiled in Tustin a new store logo featuring a modern font that’s replacing a 1970s-era look.

Stater Bros., known for a working-class image, has been quietly giving its stores a hipper look in recent years to meet customer demands. It’s added everything from cut fruit offerings to sushi to expanded wine and beer selections. And it’s repainting, reflooring and relighting interiors with friendly, warmer tones. By October, the chain hopes to have refurbished the interiors of 45 of its stores.

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