CRANFORD, N.J. — The Tofutti® Brands Executive Committee has approved a plan for licensing the use and sale of its new dairy-free mozzarella cheese.
The Tofutti® perfect-for-melting dairy-free mozzarella opens up enormous opportunities for providing dairy-free pizza to a customer base of more than 98 million in the United States alone: 69 million lactose sensitive individuals, 7.5 million vegans, and 22 million health aware individuals seeking dairy alternatives.
"We wanted to make the ultimate creamy smooth dairy-free alternative for pizza lovers and lasagna enthusiasts," said Tofutti Brands® Founder and CEO, David Mintz.
In the multi-billion dollar pizza sector alone, a dairy-free option could increase overall sales by 33% or more. The new dairy-free mozzarella is also free of any hydrogenated fats or oils appealing to all health-aware consumers.
All too often people who can't eat dairy ask the question, "What about me?" Tofutti® Brands has taken on the challenge of providing healthy, tasty products and promoting awareness of Tofutti Brands® alternatives with its "freedom of choice" educational campaign.
More than half of the lactose-sensitive population in the United States is children asking to eat pizza. Tofutti Brands offer children, parents and schools a healthy, tasty solution.
Board of Directors member, Philip Gotthelf will be developing the licensing program. For information on opportunities, please contact: Mr. Gotthelf at (201) 401-6068 or Stacy Marcus at (917) 679-4123 or stacy@socialstrategyllc.com.
About Tofutti Brands, Inc.: Founded in 1981 by food-industry veteran "mixologist" David Mintz, Tofutti® Brands, Inc. develops and distributes a complete line of dairy-free products. The company distributes more than 80 milk-free foods including cheese products and frozen desserts throughout the United States and in more than 30 countries.
Source: Tofutti Brands