Walmart Private Label Reaches New Highs

Walmart recently promised to lower your food bill, but an independent analysis found prices of its private-label products at an all-time high.

In March, Reuters reported Walmart would provide financial relief to its shoppers by reportedly pressuring food suppliers to keep the wholesale prices low on everything from soda to cereal.

In April, Raymond James and Associates did its quarterly reporting on total basket items for Walmart, Target and Publix to find mixed results.

The Great Value, Walmart’s private label, “basket” increased 1.7% to $147.95. This is a new high price for the private label basket in the history of the Raymond James and Associates survey.

The branded basket for Walmart, averaging 48-items was 4.1% less expensive compared to Target. Versus Publix, the Walmart basket was 18.6% less expensive in April, down from 20% in March and falling 14.9 % from April of last year.

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