Sometime this summer Whole Foods Market is bringing its new reward program to Dallas.
After Dallas, the Austin-based grocer is planning a national rollout.
Recently it has added digital coupons to its mobile app as it tries to combat its image for being a high-priced store. The smaller and more automated new 365 by Whole Foods Market concept it developed over the past year is part of that strategy. The first one opened Wednesday in Los Angeles with a reward program.
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