Winn-Dixie Supermarket Bets On Kosher Food In Florida

Boca Raton, Fla. — Stroll past the kosher section of most large supermarkets in America and you could be forgiven for thinking that Jewish diets consist mainly of jarred gefilte fish, unsalted matzahs and Tam-Tam crackers.

Not so at the Winn-Dixie supermarket in this affluent South Florida suburb.

There’s a kosher bakery with fresh pizza and dairy and pareve desserts; a meat and deli counter with hot foods like chicken wings, potato kugel and meatballs; a refrigerated case with cold salads; pre-packaged Winn-Dixie-branded matzah balls, chicken soup and carrot “tzimmise,” and even a kosher sushi chef who makes rolls to order. Just don’t ask for eel: Non-kosher sushi is not available in this store.

The whole operation is supervised by a team of kosher supervisors, or mashgiachs, who work for Winn-Dixie and are certified by the Orthodox Rabbinical Board of Broward and Palm Beach Counties, known as the ORB.

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