MADISON, Wis. — Vegetarian and vegan foods sold in Wisconsin could not be labeled as meat, milk or dairy if they don’t contain those products, under bills the state Assembly passed unanimously Tuesday.
The “truth in labeling” measures are supported by the state’s agriculture and dairy industries as a way to combat what they say are misleading products that are marketed as “Impossible burgers” and use other words such as “cheese” and “milk” but don’t actually contain meat, milk or dairy. Bill supporters say they will help protect Wisconsin’s agriculture economy, educate consumers about misleading food labels and put pressure on the federal government to take action.
No one spoke against the measures before they passed unanimously on voice votes.
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