This week, our colleagues Daniel Zwerdling and Margot Williams with NPR's investigations unit have a terrific three-part series on the Marine Stewardship Council. As they report, the MSC's labels tell consumers which seafood is supposed to be good or bad for the environment. But some environmentalists say the label is misleading, and that the growing demand for sustainable-labeled seafood from retailers like Target and Whole Foods is pressuring the program to certify fisheries that don't deserve it.
As far as we could tell, no one had ever really asked regular consumers how they feel about seafood that's sustainably caught. So we teamed up with Zwerdling, Williams and Truven Health Analytics to find out. We asked 3,000 adults across the country about what the labels mean to them as part of an NPR-Truven Health Analytics Health Poll.
First, we learned that people's seafood consumption habits vary quite a bit. Roughly one in four respondents (24 percent) said they rarely or never eat seafood. But another 30 percent said they eat seafood at least four times a month.
To read the rest of the story, please go to: NPR