TAMPA — Sweetbay officials are taking a much harder line on the kinds of seafood they'll sell and making a big bet that customers will gravitate toward seafood certified as sustainable.
The grocery company is preparing to announce a major new partnership with The Florida Aquarium in Tampa and other groups on stringent standards for seafood and pledging that every seafood product sold in its stores comes from sustainable sources.
That policy covers 2,500-plus seafood items such as salmon flown in from the Northwest, bags of shrimp flown in from Asia, cans of tuna, frozen fish sticks and even soups with seafood as the main ingredient.
What's more, customers should be able to determine online where a seafood item originated.
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