Bakery is a Driver for Grocery Store Sales and Emotional Connections with Consumers
American Baker’s Association (ABA) and Food Marketing Institute (FMI) today jointly released the inaugural Power of Bakery report that assesses this colossal grocery category, which falls between produce and frozen in terms of retail sales. The results of the analysis, unveiled at the ABA Convention in Naples, Fla., share consumer perceptions, attitudes and behaviors regarding the bakery category in a grocery retail setting. …