Mission Produce Launches “It’s Your Game Too” Social Media Campaign to Unite Food and Football Fans Alike

February 3, 2022 Mission Produce

Mission Produce Inc. announced the launch of the “It’s Your Game Too” campaign. In anticipation of the largest avocado-consumption event of the year, the initiative aims to bring Mission Avocados to the forefront of Big Game festivities by inspiring consumers to indulge in a game-time #guacuterie board.

California Avocado Forecast Shows Increase Over Last Season

The California Avocado Commission’s 2022 pre-season forecast projects a 306-million-pound crop, which is nearly a 15% increase over the last fiscal year. The majority of the harvest will be the Hass variety; Lamb Hass, GEM and other varieties also are being commercially grown.

Mission Produce Veteran, SVP of Sales and Marketing, Ross Wileman, Retires

January 14, 2022 Mission Produce

Mission Produce, Inc., the world leader in sourcing, producing, and distributing fresh Hass avocados, with additional offerings in mangos, today announced the retirement of Ross Wileman, Mission’s Senior Vice President of Sales and Marketing, after 36 years of dedication to the company.

Avocados From Mexico Launches its Strongest Multichannel Shoppable Campaign and “House of Goodness” Digital Experience for the Big Game

January 12, 2022 Avocados From Mexico 

From the “House of Goodness” digital experience, to in-store QR codes that drive directly to the brand’s website and a new partnership with eCommerce Acceleration platform MikMak, AFM’s 2022 Big Game campaign will link brand awareness and sales like never before.

West Pak Avocado Announces Northeast Distribution Center

January 12, 2022 West Pak Avocado

West Pak Avocado, a global supplier of premium avocados, is pleased to reveal a new addition to its network of facilities throughout the country. Located in Swedesboro, New Jersey, this latest full-service distribution center will offer ripening, bagging, repacking, and cold storage services and will service the Northeast and Midsouth regions of the United States.