May is Beef Month Celebrations Kicked Off at The Capitol

To kick off the May is Beef Month celebration, with well over 300 supporters of the state’s agriculture industry gathered at the state Capitol in Harrisburg on Tuesday, May 7, for the Second Annual Blessing of the Balers and “May is Beef Month” commemorations. 

Cattlemen’s Beef Board Elects New Officers at 2024 Winter Meetings

February 5, 2024 Cattlemen’s Beef Board

Cattle producers Andy Bishop of Kentucky, Ryan Moorhouse of Texas and Dr. Cheryl DeVuyst of Oklahoma are the new leaders of the Cattlemen’s Beef Promotion & Research Board (CBB). This officer team is responsible for guiding the national Beef Checkoff throughout 2024.

Today’s Pennsylvania Beef Consumer, Winter 2023 Update

December 14, 2023 Pennsylvania Beef Council

To target the unique demands and preferences of Pennsylvania consumers more effectively, the Pennsylvania Beef Council, through partnership with the Beef. It’s What’s for Dinner Market Research Team conducted the 2023 Pennsylvania Dashboard Survey in August. The survey revealed insights surrounding Pennsylvania consumers and their perceptions surrounding beef and beef production.

Aligning With Athletics in the Northeast to Capitalize on the Multiple Advantages of Beef

October 30, 2023 Beef Checkoff Program

The Northeast Beef Promotion Initiative (NEBPI), a subcontractor to the Beef Checkoff, will be leveraging and further solidifying the multiple advantages of beef through strategic partnerships with athletics, both collegiate and high school. This will allow for positive beef messaging and content to reach athletes and fans, alike.

Inspiring School Foodservice Professionals With Beef Recipe Ideation for the School Year Ahead

September 6, 2023 Beef Checkoff Program

The Pennsylvania Beef Council (PBC) recently had the opportunity to engage with school foodservice professionals who serve within the Unionville-Chadds Ford School District located in Kennett Square, PA, during an all-staff training held prior to the kickoff of the school year.