Indoor Farm Square Roots Unveils New Brand Identity, Responding to Accelerated Demand For Local, Fresh Food in Retail

December 20, 2021 Square Roots

Square Roots, the leading technology-enabled indoor farming company, debuted a new brand identity that represents the company’s mission to responsibly bring locally grown food to people in cities around the world, all year round. Square Roots’ reimagined branding will start to appear on retail shelves, in-store signage, social media, website and more beginning this month.

Branding, Local and The Future of Produce: University of Georgia’s Ben Campbell Speaks Out

A favorite research presenter at the New York Produce Show, Professor Ben Campbell will be sharing new research findings on the value of brands in produce, as well as the importance of local in the buying decision.

Sugar Bowl Bakery Unveils New Website as Part of Brand Redesign

November 4, 2021 Sugar Bowl Bakery

Sugar Bowl Bakery, America’s largest minority-owned bakery on a mission to bring people joy through delicious food, announced its newly updated website  as phase one of a larger brand redesign. The new website is modern and fresh, with vibrant colors to match Sugar Bowl’s persona. Phase two of the redesign will include a packaging overhaul, to come in early 2022.

2021 Farwest Show Seminars Provide Innovative Garden Center Branding and Marketing Strategies

The 2021 Farwest Show, taking place August 18–20 at the Oregon Convention Center in Portland, Oregon, will offer three seminars that can help retail garden centers rejuvenate their marketing tactics and increase sales. 

New York Produce Show Discussions: Pundit Interviews Branding Expert Lisa Cork: Three Macro Trends to Feel Positive About

Lisa is unique. She is an American, yet has spent decades living in New Zealand and engaging with the Pacific Rim and with Asia. She built her fame in packaging, but has come to go so far beyond that base.