New International Alliance for Regenerative Agriculture Wants to Reward All Positive Impacts
Regenerative is hot. The European Commission wants more regenerative agriculture in Europe in 2030, supporting ecosystem recovery and increasing carbon capture in the soil. However, financial incentives are still lacking. In addition, the term “regenerative” is at risk of being hijacked for greenwashing. The new Business Alliance for Regenerative Agriculture (BARA) wants to change this by connecting current initiatives and by working jointly on new reward structures for ecosystem services and social benefits of regenerative agriculture. …