Butterball, LLC introduced the Butterball Cook from Frozen Premium Whole Turkey, an innovative offering for seasoned and novice Thanksgiving hosts alike. Created with convenience in mind, the new Cook from Frozen turkey requires just two easy steps: unwrap and roast. There’s no thawing, no mess and no stress, resulting in an effortless Thanksgiving centerpiece. …
The holiday report reveals that 86% of consumers plan to celebrate Thanksgiving with others and an anticipated average celebration size of nine people. And turkey reigns supreme, as 87% of hosts plan to serve turkey this year. It’s also consumers’ favorite part of the Thanksgiving meal (51%), followed by stuffing (44%), pie (32%) and potatoes (27%). …
Butterball released the Butterball Togetherness Report: Capitalizing on Consumer Appetite for Shared Meals, uncovering how consumer shopping behavior is impacted when preparing for shared meals beyond the holidays and opportunities for grocery retailers to capitalize on these behaviors. …
Butterball, LLC is rolling out a bold, modern and fresh new look for its portfolio of retail products for the first time since 2018. The dramatic redesign will enhance the consumer shopping experience by incorporating a consistent look and feel across all product lines with easy-to-read labeling, an eye-catching bright blue design, and an interactive QR code to boost shopper engagement with the brand. …
Butterball, the best known and most loved* brand of turkey in the U.S., today announced a first-of-its-kind collaboration with Bumble For Friends, an app for finding like-minded friends nearby. The #FindYourTable partnership brings the leaders in Thanksgiving and friendship together featuring a series of Friendsgiving events and a variety of resources to help people make new connections and discover the joy and ease of gathering with friends and family, over turkey, this holiday season. …
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