After IDFA Advocacy, NYC Mayor Adams Allows Flavored Milk in NYC Schools

 The InternationalDairy Foods Association (IDFA) celebrates the decision by New York City Mayor Eric Adams to allow New York City public schools to continue to serve nutritious, low-fat and fat-free flavored milk with school meals. TheNew York Post reported over the weekend that Mayor Adams is “backing off his proposed ban on chocolate milk” in New York City public school meals. Instead, the mayor’s administration is honoring a longstanding policy in New York City government that allows individual schools to determine the types of milk they will serve with meals as long as the milk options are consistent with standards from the U.S. Department of Agriculture (USDA).

New York Dairy Farmer Helps Hometown Football Team ‘Refuel With Chocolate Milk’ at State Championship

Dairy farmer Neil Peck of Welcome Stock Farm in Schuylerville, N.Y., joined American Dairy Association North East to support his hometown football team at the New York State Public High School Athletic Association (NYSPHSAA) Class C Championship game at the Carrier Dome in Syracuse, N.Y., on December 3.

a2 Milk & Hershey to Release Co-Branded Chocolate Milk

November 8, 2021 a2 Milk Company

The a2 Milk Company™ and The Hershey Company today announced the upcoming release of co-branded Hershey’s/The a2 Milk Company chocolate milk, marking Hershey’s first partnership with a premium milk company. The new Hershey’s a2 Milk® will pair America’s #1 milk chocolate brand with one of America’s fastest-growing premium milk brands to provide a natural chocolate milk that uniquely combines the taste, nutrition and all-family appeal that should drive premium milk sales.

Healthy Chocolate Milk Startup Slate Closes $5M Seed Round

October 22, 2021 Douglas Yu, Forbes

Boston-based startup Slate, cofounded by friends Manny Lubin and Josh Belinsky to create a healthier version of the classic chocolate milk, hit a rough patch shortly after it started. When the founding duo presented their early prototype on Shark Tank back in 2019, the judges were unimpressed:

New York Dairy Princesses Help Drive Chocolate Milk Sales in Retail Stores

County dairy promotion programs are helping drive in-store chocolate milk sales with a fall retail campaign developed by American Dairy Association North East.