Discover the Top 3 Ways to Reach 5 New Meat Consumer Segments

Earlier this year, Midan Marketing released our Meat Consumer Segmentation 3.0 research, giving a snapshot of today’s meat consumers. One way to get to know the five new segments is to understand how they each feel about three of the top drivers that have a growing impact on meat consumers: cost, quality and convenience.

New Research: How Product Claims are Driving Fresh Pork Purchases

Product claims and attributes now appear more often on today’s fresh meat products. After successfully completing a beef attributes survey in April 2022, Midan Marketing recently completed a new self-funded market research survey focused specifically on the U.S. pork consumer to help marketers better identify and leverage their most compelling pork product attributes.

Affordability Will Top Immunity as Leading Food Purchase Driver in 2023

In 2022, we saw food, health and wellness trends come in and out of style faster than ever, thanks to TikTok microtrends like balsamic vinegar soda, cloud bread and butter boards. But after years of keeping immune health and comfort top-of-mind during the COVID-19 pandemic, consumers are back to prioritizing affordability and convenience when shopping for food, according to the annual Pollock Communications and Today’s Dietitian “What’s Trending in Nutrition” survey.

Are Consumers Still Satisfied With Steak?

October 25, 2022 Beef Checkoff

The National Cattlemen’s Beef Association (NCBA), on behalf of the Beef Checkoff, is continually monitoring and identifying the main drivers of beef demand. These five primary demand drivers are thought to be some of the most significant influencers of beef demand, and consist of eating experience, convenience/versatility, price, raised/grown, and nutrition.

IRI Releases Insights on August Food Inflation and Impact on Consumer Shopping Behavior

September 13, 2022 IRI

Information Resources, Inc. (IRI®), which recently merged with The NPD Group to create a leading global technology, analytics and data provider, today released a new report, August 2022 Price Check: Tracking Retail Food and Beverage Inflation, with insights about food inflation and its impact on consumer shopping behavior. The insights leverage the latest point-of-sale data for August 2022 and include data covering all U.S. food channels, including e-commerce.