
Affordability Will Top Immunity as Leading Food Purchase Driver in 2023
In 2022, we saw food, health and wellness trends come in and out of style faster than ever, thanks to TikTok microtrends like balsamic vinegar soda, cloud bread and butter boards. But after years of keeping immune health and comfort top-of-mind during the COVID-19 pandemic, consumers are back to prioritizing affordability and convenience when shopping for food, according to the annual Pollock Communications and Today’s Dietitian “What’s Trending in Nutrition” survey. …