consumer behavior

Affordability Will Top Immunity as Leading Food Purchase Driver in 2023

February 6, 2023 Pollock Communications; Today's Dietitian

In 2022, we saw food, health and wellness trends come in and out of style faster than ever, thanks to TikTok microtrends like balsamic vinegar soda, cloud bread and butter boards. But after years of keeping immune health and comfort top-of-mind during the COVID-19 pandemic, consumers are back to prioritizing affordability and convenience when shopping for food, according to the annual Pollock Communications and Today’s Dietitian “What’s Trending in Nutrition” survey. …

Are Consumers Still Satisfied With Steak?

October 25, 2022 Beef Checkoff

The National Cattlemen’s Beef Association (NCBA), on behalf of the Beef Checkoff, is continually monitoring and identifying the main drivers of beef demand. These five primary demand drivers are thought to be some of the most significant influencers of beef demand, and consist of eating experience, convenience/versatility, price, raised/grown, and nutrition. …

IRI Releases Insights on August Food Inflation and Impact on Consumer Shopping Behavior

September 13, 2022 IRI

Information Resources, Inc. (IRI®), which recently merged with The NPD Group to create a leading global technology, analytics and data provider, today released a new report, August 2022 Price Check: Tracking Retail Food and Beverage Inflation, with insights about food inflation and its impact on consumer shopping behavior. The insights leverage the latest point-of-sale data for August 2022 and include data covering all U.S. food channels, including e-commerce. …

Study Reveals Fastest Growing Retail Channels for Avocado Purchases

August 9, 2022 Hass Avocado Board

Developing a deeper understanding of fresh avocado shoppers purchase trends and behaviors helps marketers and retailers create strategies that grow sales of fresh Hass avocados. In the constantly evolving retail marketplace, market dynamics are influenced by shopper purchase behaviors and characteristics. …

Most Comprehensive ASC Consumer Research to Date Highlights Potential of Seafood to be Sustainable Source of Protein

August 3, 2022 Aquaculture Stewardship Council

The Aquaculture Stewardship Council (ASC) has completed its most comprehensive consumer research to date, interviewing more than 12,000 consumers in 12 different countries about their perception and consumption of seafood. Here is what they found out. …