Country Crock Launches New Brand Campaign Inviting Consumers to ‘Make Your Table Legendary, With Country Crock’

August 15, 2023 Upfield

Country Crock® is sitting at the head of the table in a new national brand campaign titled, “Make your table legendary, with Country Crock.” The fully integrated campaign celebrates the creative resourcefulness of parents who know how to make a little go a long way– with some help from an impressively versatile sidekick. This marks the first major campaign launch from the brand since 2020.

Country Crock Plant Butter Debuts Larger Size

March 20, 2023 Country Crock

Country Crock Plant Butter (MSPP $4.99) is made with plant-based oils and features oils from avocados and olives. It tastes like dairy butter and is excellent for all-purpose cooking, baking and spreading and is plant-based, dairy-free and gluten-free. Plus, it has 40% less saturated fat than dairy butter.

Country Crock Debuts New Plant Cream to Elevate Everyday Favorites into Plant Based Must-Haves

July 21, 2022 Country Crock

Country Crock® announced the launch of their Plant Cream, a new plant-based alternative to dairy heavy whipping cream that can be used in endless cooking and baking recipes. The newest innovation offers a no-sacrifice substitute with an easy 1:1 swap with dairy, elevating meals to be more rich and flavorful.

Country Crock and Martina McBride Team Up to Spotlight Regenerative Farming

September 23, 2020 Country Crock

Country Crock® today announced a new collaboration with award-winning Country Music icon and cookbook author Martina McBride to spotlight the brand’s new sustainability initiative – The Cover Crops Project – aimed to help Kansas-area farmers improve soil health on their farms, one of the key benefits of regenerative farming.

Country Crock Launches Brand Refresh – New TV and Digital Ad Campaign

September 10, 2020 Country Crock

Country Crock announced a brand refresh, reintroducing the classic Country Crock spread to consumers under the tagline, Country Crock – Bring The Country In.