6 Proven Easter Marketing Strategies to Get Your Floral Business Hopping

March 29, 2023 Rio Roses / Equiflor

Easter is a major celebration in the United States — with some major spending. You can tap into this massive holiday with clever marketing of your floral offerings. We’ve gathered six proven strategies to help you do just that.

The Newest Easter Trend You Have to Try: Painting Potatoes

March 23, 2023 Potatoes USA

Families love their tried-and-true Easter traditions, but sometimes, you just need to scramble things up. This year, due in part to skyrocketing food prices, Potatoes USA reports that families are hopping on the newest trend and painting Easter potatoes.

5 Great Marketing Tips to Increase Your Easter Sales and Revenue

April 12, 2022 Rio Roses / Equiflor

Easter is just around the corner, but there’s still plenty of time to take advantage of some tried-and-true marketing tips to boost your sales and revenue. Each one is simple and uses your established marketing lines: your website, emails, and social media. So, not only can you try out these ideas for your Easter marketing, but they’ll also be great for any future holiday.

This Easter Season Celebrate With Gayo Azul Cheese and Enter to Win a Chicken Coop

April 7, 2022 Gayo Azul

Gayo Azul®, the famous Caribbean Hispanic cheesemakers with a Dutch influence, announce the Second Annual Gayo Azul Blue Rooster Chicken Coop Giveaway in celebration of the Easter holiday. The prize is a unique take on Easter and egg hunts, as well as a nod to their iconic blue rooster logo—blue rooster being a translation of Gayo Azul. The first Chicken Coop contest garnered thousands of enthusiastic entrants so the contest is back by popular demand, ‘egged’ on by the public.

Avian Flu Puts Easter Egg Supplies at Risk

April 5, 2022 CoBank

Recent outbreaks of Highly Pathogenic Avian Influenza (HPAI) within the U.S. layer flock are adding strain to beleaguered egg supply chains, which have not fully recovered from disruptions brought on by the COVID-19 pandemic. While egg production has stabilized in recent months, it is still well below pre-pandemic levels and egg availability could be limited leading into Easter, according to a new research brief from CoBank’s Knowledge Exchange.