Empire Becomes Co-Owner of Scene+; Unveils Refreshed Loyalty Strategy

Empire Company Limited unveiled a new loyalty strategy to thrill, reward and connect with customers through Scene+, one of Canada’s leading loyalty rewards programs. Along with Scotiabank and Cineplex, Empire is now a co-owner of Scene+. Together, these iconic Canadian customer-focused brands will transform the Scene+ program into a preeminent loyalty program in Canada.

Empire Expands Partnership with Tennis Canada, Unveils Sobeys Stadium in Toronto

Empire and Tennis Canada are thrilled to announce an exciting expansion of their partnership, unveiling Sobeys Stadium in Toronto. Sobeys Stadium will host one of the top tennis tournaments in the world, the National Bank Open presented by Rogers, which is played annually in Toronto and Montreal. This August, the women’s event will take place at Sobeys Stadium in Toronto, and the men’s event will take place at IGA Stadium in Montreal.

Empire appoints Matt Reindel as Chief Financial Officer and Michael Vels as Chief Development Officer

October 28, 2021 Empire Company Limited

Empire Company Limited announced the appointment of Matt Reindel to the role of Chief Financial Officer (“CFO”), effective immediately. This appointment is the result of a rigorous succession planning process as the Company continues to develop the next generation of talent for key leadership roles.

Empire Reaches Agreement to Purchase 51% of Longo’s and Grocery Gateway

March 16, 2021 Empire Company Limited

“Empire has strong momentum and we are laser-focused on our Project Horizon growth plans in key markets like the GTA, both in bricks and mortar and e-commerce,” said Michael Medline, President and CEO, Empire.

Empire Reaches Half-Way Mark in Western Canada Discount Expansion Plans With Announcement of Seven New FreshCo Stores

January 27, 2021 Empire Company Ltd.

With this announcement, the Company has now confirmed 37 of approximately 65 locations in Western Canada. In December 2017, the Company announced plans to convert approximately 25 per cent of its Safeway and Sobeys locations to FreshCo over a five-year period.