Beef Showcased During 50th Running of The Falmouth Road Race in Cape Cod

August 25, 2022 Beef Checkoff Program

The Northeast Beef Promotion Initiative (NEBPI), a subcontractor to the Beef Checkoff, ensured that beef’s taste, versatility, and nutrient profile was well-represented throughout the 50th running of the Asics Falmouth Road Race, thanks to a partnership between the national Beef Checkoff, the South Dakota Beef Industry Council and the Montana Beef Council.