Authored by Mara Rockliff and illustrated by Giselle Potter, the book celebrates the incredible life of Frieda Caplan—the produce pioneer who forever changed the way Americans eat by introducing a whole new world of delicious foods to the United States—from baby carrots to blood oranges and, of course, kiwis! …
Whole Foods Market is celebrating “Women Makers Raising the Bar,” highlighting some of the women makers, career changers and industry leaders who inspire and motivate others; and for a second year in a row, Frieda’s will be a focal point in the produce department as a proudly female-founded, female-owned and female-led company. …
Lunar New Year, which begins on February 12, 2021, is the perfect time to help shoppers discover new food favorites, and Frieda’s customized Asian vegetable program makes it easy. 2021 is the Year of the Ox, symbolizing hard work and honesty; we think it’s quite fitting, wouldn’t you say? …
Winter is here, and given the social restrictions necessitated by the global pandemic, some would say it is the winter of all winters. In fact, 63% of shoppers say they are unlikely to travel anytime soon1. So how can retailers help? Give shoppers the winter escape they crave by carrying a variety of specialty tropicals this season. …
Immunity will be top of mind this winter. In fact, according to a recent study by Hartman Research, 68% of consumers are either using functional foods or are interested in using functional foods for immunity benefit this year1. Give shoppers easy, delicious ways to dose-up on vitamin C and add variety to their citrus rotation with Frieda’s new calamondin and limequat grab-n-go pouches. …
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