Frieda’s Salutes Working Parents

Back to school is upon us. However, this year working parents in the produce industry find themselves pulling double duty to make way for online and homeschooling.

Frieda’s Celebrates In-Store Produce Teams April 2

In-store employees are working overtime to keep shelves stocked and shoppers fed, making them our local heroes. Love Your Produce Manager® Day (LYPM), April 2, is the perfect time to show gratitude for the produce department team and recognize all the hard work they are putting in today and every day.

Frieda’s Helps Shoppers Look Beyond Fish for Lent

January 30, 2020 Frieda’s Specialty Produce

Creating meatless destinations for your shoppers is key to capitalizing on traditions and consumer trends this Lenten season. “Products like Frieda’s Jackfruit, Stokes Purple® Sweet Potatoes, Soyrizo™ and Colored Cauliflower become the new go-to staples for many homes that observe Lent and abstain from meat on Fridays,” says Alex Berkley, Frieda’s director of sales.

Celebrating the life of our Kiwi Queen, Dr. Frieda Rapoport Caplan

January 21, 2020 Frieda’s Inc.

On April 2, 1962, she opened Produce Specialties, Inc. on the L.A. Wholesale produce market with light lavender signs. She was the first woman to own and operate a wholesale produce company in the United States. That purple color turned into the company’s “trademarked” color, and to this day, most everyone in the produce industry associates “purple” with Frieda’s.

PMA Statement from CEO Cathy Burns on the Passing of Frieda’s, Inc. CEO and Chairman of the Board Frieda Rapoport Caplan

The Produce Marketing Association global community and its staff are deeply saddened to learn of the recent passing of Frieda Rapoport Caplan.