October 1 marks the 43rd annual World Vegetarian Day. World Vegetarian Day was started in 1977 and serves to kick off Vegetarian Awareness Month, a month-long celebration of plant-based foods. …
Back to school is upon us. However, this year working parents in the produce industry find themselves pulling double duty to make way for online and homeschooling. …
In-store employees are working overtime to keep shelves stocked and shoppers fed, making them our local heroes. Love Your Produce Manager® Day (LYPM), April 2, is the perfect time to show gratitude for the produce department team and recognize all the hard work they are putting in today and every day. …
Creating meatless destinations for your shoppers is key to capitalizing on traditions and consumer trends this Lenten season. “Products like Frieda’s Jackfruit, Stokes Purple® Sweet Potatoes, Soyrizo™ and Colored Cauliflower become the new go-to staples for many homes that observe Lent and abstain from meat on Fridays,” says Alex Berkley, Frieda’s director of sales. …
On April 2, 1962, she opened Produce Specialties, Inc. on the L.A. Wholesale produce market with light lavender signs. She was the first woman to own and operate a wholesale produce company in the United States. That purple color turned into the company’s “trademarked” color, and to this day, most everyone in the produce industry associates “purple” with Frieda’s. …
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