Fyffes

Fyffes North America Takes Home Second Summit Award for ‘Easy to Eat, Easy to Pronounce’ Campaign

October 29, 2020 Fyffes

Fyffes North America ‘Easy to Eat, Easy to Pronounce’ advertising campaign won Gold at the 2020 Summit Creative Awards in the Integrated Campaign, B2B category. This marks the second recognition by the Summit International Awards organization, which also awarded Fyffes innovative campaign with the 2019 Platinum Award for Marketing Effectiveness. …

Fyffes Announces its Human Rights Mitigation Action Plan

October 16, 2020 Fyffes

As part of our ongoing commitment to respect human rights, Fyffes completed its first ever corporate- wide Human Rights Impact Assessment in January 2020, aligning with the UN Guiding Principles on Business and Human Rights, through its partner BSR. Also, earlier this year, Fyffes published its first ever Global Human Rights Policy and Statement. …

‘Only A Superfood Gives You Superpower’ – Fyffes Tells Consumers

September 21, 2020 Fyffes

‘Only a superfood gives you superpower’. That’s the theme chosen by Irish fruit importers Fyffes to front a new multi-discipline campaign the aim of which is to draw consumer attention to the many health benefits a banana provides. …

Fyffes North America Delivers 10,000 Pounds of Fresh Fruit to Support Hunger Relief in Philadelphia

April 27, 2020 Fyffes North America

On April 20, Fyffes North America, the largest volume importer of fresh bananas and other fruits into the Port of Philadelphia, made the second round of weekly donations of 10,000 pounds of fresh bananas and pineapples to support the City of Philadelphia’s coordinated hunger relief efforts. …

National Banana Day Invites Families to ‘Go Bananas’ – For Real

April 10, 2020 Fyffes

Those who haven’t already ‘gone bananas’ from being cooped up at home for the past number of weeks will have the chance to do it for real when Ireland marks National Banana Day on Wednesday next, April 15th. …