5 Proven Floral Marketing Strategies for a Profitable Halloween Season

October 26, 2023 Rio Roses / Equiflor

Halloween is always a popular holiday across the US, with people flocking to stores to purchase their costumes, candy, and decorations. That’s why this spooky holiday is a perfect opportunity to enchant your customers with spellbinding arrangements — and maximize your profits! Here, we provide five effective marketing strategies to increase the demand for your flowers during this festive time of year.

7 Bewitchingly Ideas For Your Halloween Floral Arrangements

October 26, 2023 Rio Roses / Equiflor

Featuring unique and stunning Halloween arrangements in your store and online is a sure way to grab attention — and customers. Here are nine ideas you can use to design your own spooktacular arrangements and floral designs for Halloween events.

The 5 Food Trends That Will Haunt Halloween in 2023

October 18, 2023 Puratos Taste Tomorrow

Now Halloween 2023 is fast approaching, it’s time to look ahead at which trends will be haunting the bakery, patisserie and chocolate industry this season. From sustainability to pastel hues, these are the 5 spooktacular food trends of the year.

Trick-or-Tater: Potatoes Bring Surprise and Delight to Halloween Festivities

October 13, 2023 Potatoes USA

Every year, neighborhoods across America embrace their favorite Halloween traditions. But in recent years, families are jumping on new trends that bring an element of surprise to our beloved traditions with potatoes.

Barry Callebaut Joined Chicago’s “Halloweek” Celebration in a Big Way

October 31, 2022 Barry Callebaut

City of Chicago Mayor Lori E. LIghtfoot celebrated an early Halloween this weekend with Barry Callebaut Americas’ CEO and President Steve Woolley at the Chicago “Halloweek” Arts in the Dark Parade on October 29, 2022. Barry Callebaut, the world’s leading chocolate manufacturer, is the lead sponsor of both the parade and of Halloweek.