An Increasing Number of Restaurant Meals are Being Eaten at Home Because That’s Where US Consumers Want to be
For a variety of reasons — streaming media, working from home, the need to find comfort and shelter from the maddening crowd, or practicing Hygge, the Danish art of coziness — U.S. consumers are staying home. Staying home also means eating more meals at home and an increasing number of those meals are purchased from restaurants and foodservice outlets. In the year ending September 2018 dining at a restaurant represented 37 percent of all visits and remained flat compared to last year and restaurant meals consumed in-home accounted for 32 percent of all traffic and increased visits by 2 percent, reports The NPD Group. …