Richmond Pie Maker Joyebells Picked up by Kroger

After striking deals with Food Lion, Sam’s Club and QVC, Richmond baking company Joyebells has now added Kroger to the list of retailers carrying its signature pies.

Richmond Woman’s Sweet Potato Pies Now Sold at Area Food Lion Stores

Joye B. Moore kept pinching herself in the past week to make sure she wasn’t dreaming as her Joyebells Sweet Potato Pies landed on the shelves of area Food Lion stores.