Multicultural Influences are Shifting American Appetites During the Super Bowl (and Beyond)

January 28, 2020 Nielsen

What’s on tap for your Super Bowl party this year? While potato skins, pizza, cheese sticks and American lager have a long-standing history with the big game, the growing Latinx* influence across the U.S. is inspiring many American football fans to swap their traditional fare for imported beer and jalapeño poppers.