Field Roast Plant-Based Signature Stadium Dog Now Featured at All Wienerschnitzel Locations Nationwide

January 17, 2022 Greenleaf Foods, SPC

Plant-based consumers who love the taste of a traditional all-beef hot dog will soon be satisfied as world’s largest hot dog chain Wienerschnitzel expands its recent introduction of Field Roast Plant-Based Signature Stadium Dog™ to its restaurant menus nationwide, the first to do so widely in the U.S.

Mary Brown’s Chicken & Lightlife Partner to Add Plant-Based Offerings to the Menu

January 13, 2022 Mary Brown's Chicken

Mary Brown’s Chicken™ and Lightlife® are partnering to bring plant-based menu options for the first time to Mary Brown’s stores across Canada beginning today.

Lightlife Expands Distribution at Walmart, Adds Plant-Based Burgers, Breakfast Links and Patties

October 14, 2021 Greenleaf Foods SPC

Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife and Field Roast™, announced today that its Lightlife Plant-Based Burger, Plant-Based Breakfast Links and Plant-Based Breakfast Patties are now available at select Walmart locations nationwide.

Lightlife Debuts Breakthrough National Campaign, ‘Simple Ingredients for a Full Life’

September 28, 2021 Greenleaf Foods, SPC

Lightlife unveiled a new integrated marketing campaign that illustrates the company’s belief in simple, delicious, plant-based food. The 30-second spots, aptly named “Thrive” and “Inside,” will air across a variety of television, online video and social channels in North America, and feature the distinctive voice of award-winning actor Awkwafina. Set against breathtaking nature scenes, the films encapsulate Lightlife’s ethos in living well, eating clean, and keeping things simple.

Lightlife and Celebrity Tattoo Artist Bang Bang Host Pop-Up Tattoo Shop, Celebrating Hot Dog Enthusiasts Everywhere

June 7, 2021 Greenleaf Foods SPC

Calling all hot dog lovers: are you hungry for a new tattoo? If your summertime indulgence just isn’t enough, Lightlife®, owned by Greenleaf Foods, SPC, is teaming up with tattoo artist Bang Bang to offer hot dog enthusiasts1 the chance to get Bang Bang’s custom-designed Smart Dog Tattoo, for free.