How Do Consumers Value Produce? Local vs Long-Distance? Cornell’s Rebecca Wasserman-Olin Studies Strawberries to Provide Insights

A new researcher at the New York Produce Show, Rebecca Wasserman-Olin, shared new research findings about how customers value various appearance characteristics and how a consumer value perception is affected when a strawberry is marketed as ‘local,’ among other key findings.

Square Roots is Expanding Fast—Deploying its Latest Indoor Farm In Michigan in Just Three Months

April 14, 2021 Square Roots

Square Roots is preparing for the first harvest, and our delicious, fresh produce will be available at grocery stores, ecommerce platforms, and restaurants across the Great Lakes region in the coming weeks.

Valley Natural Foods to Open Commercial Bakery in Rosemount, MN

The community owned co-op from Burnsville plans to occupy about 9,000 square feet of a 17,280-square-foot industrial building in the Biscayne Business Park at 250 158th St. Circle W.

Hy-Vee to Start Hosting Quarterly “Best of Local Brands” Summits in 2021

December 23, 2020 Hy-Vee

Hy-Vee, Inc. announces that it will start hosting quarterly “Best of Local Brands” summits in 2021 to expand and enhance the product offerings at its more than 275 retail stores in Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin.

‘Buying Local’ Groceries Isn’t Always Better For The Environment

September 25, 2019 Thin Lei Win, Reuters

Shoppers in developed countries increasingly concerned over greenhouse gas emissions associated with transporting food have embraced the idea of buying food produced locally. But that is not always true, according to a new report .