Maine Lobster Promotion Group Reports Good Results From Marketing Pivot

February 11, 2021 Laurie Schreiber, MaineBiz

After a quick marketing pivot to focus on home cooks and grocery store sales in 2020, the Maine Lobster Marketing Collaborative reported a surge in media impressions and website traffic compared with 2019.

Lobster Biz Hopes for Stability After Tumultuous Trump Era

President Donald Trump positioned himself as a friend of New England’s lobstermen, but members of the industry said they are looking forward to something that has been lacking in the crustacean business: stability.

Maine Lobster Business Salvaged Its Summer Despite Pandemic

Maine’s lobster fishermen braced for a difficult summer this year because of the coronavirus pandemic, but then the unexpected happened. They kept catching lobsters, and people kept buying them.

Celebrate National Lobster Day with Maine Lobster Delivered Right to Your Door

For the sixth year in a row, September 25th marks National Lobster Day, an annual holiday celebrating the hardworking men and women who support the integral industry. From the cold, clean waters of Maine, the distinct sweet flavor and sustainable harvesting practices have made Maine Lobster one of the most iconic foods in the world.

Maine Lobster Industry Nets $ 2 Million For Research

For the second straight year, $ 2 million has been awarded for lobster research in the Gulf of Maine. Four of the nine NOAA Sea Grant projects will be conducted by Maine organizations, totaling $ 559,181 in funding for Maine-based research projects.