Team Watermelon Returns to Rehydrate at The People’s Marathon

Last month, for the 8th year, National Watermelon Promotion Board (NWPB) sponsored the 47th Marine Corps Marathon. The event, which took place in Washington, DC on Sunday, October 30th, hosted more than 11,000 marathoners, nearly 5,000 10k runners and 982 Ultramarathoner finishers. Team Watermelon was on hand and gave out an estimated 28,000 samples of watermelon to runners, friends, family and supporters from all 50 states and more than 50 countries.

Watermelon Board Announces Winners to Retail Merchandising Contest

The National Watermelon Promotion Board (NWPB), has named winners in its annual Retail Merchandising Contest which garnered over 120 entries from various retail chains, independent retailers and commissaries throughout the U.S. and Canada. This year’s contest — the 14th since its’ inception — continued to utilize mixed media marketing efforts in addition to in-store displays. The contest started in July to honor National Watermelon Month and ran throughout the month of August to encourage and identify retailers who are showcasing watermelon’s benefits including health, value and versatility.

Watermelon Board’s Consumer Strategy Capitalizes on Emerging Digital Tactics

This summer, National Watermelon Promotion Board (NWPB) infused fresh online marketing trends into the Consumer Communications program to not only remain relevant but also thrive in today’s digital landscape. Recognizing that not all consumers need their content delivered in the same way, NWPB leveraged new and existing assets and educational resources by diversifying platforms and implementing emerging marketing trends with dynamic digital approaches. 

Waste not, want it all! NWPB Launches Use The Whole Watermelon Campaign

This month, National Watermelon Promotion Board (NWPB) has launched its largest consumer-focused campaign of the year, Use the Whole Watermelon, aimed at showing the taste, health, economic and sustainable benefits of the full watermelon, inside and out. 

NWPB Presentation at NWA: Affecting Watermelon Demand through Promotion: NWPB Research and Results

All are invited to attend National Watermelon Promotion Board’s (NWPB) upcoming presentation: Affecting Watermelon Demand through Promotion: NWPB Research and Results. The one-hour session will take place Thursday, February 24th at 11 a.m. at the Sheraton Grand Nashville Downtown as a part of the National Watermelon Association Annual Meeting & Convention.