National Watermelon Promotion Board’s Celebration of Disney and Pixar’s Luca Makes for Unforgettable Summer

It will be a summer of adventure for National Watermelon Promotion Board (NWPB), thanks to a month-long collaboration with Disney and Pixar’s original feature film Luca, which streams exclusively on Disney+ starting June 18.

Watermelon Board Announces First Female Board President

National Watermelon Promotion Board (NWPB) held its biannual board meeting virtually on Saturday, March 6 during which board member Jordan Carter was elected President by her peers becoming the first woman to serve in this position. Prior to this nomination, Carter (District 3, Cordele, GA) served as Secretary/Treasurer as well as interim President since January 2021.

USDA Announces National Watermelon Promotion Board Appointments

December 11, 2020 USDA AMS

The U.S. Department of Agriculture today announced the appointment of nine members to serve on the National Watermelon Promotion Board. The appointees will serve three-year terms from Jan. 1, 2021, to Dec. 31, 2023.

Watermelon Board Fall-Winter Marketing Tactics

November 2, 2020 Perishable News

On the heels of strategic planning and virtual Board meeting, which took place October 23, National Watermelon Promotion Board (NWPB) is entering in to the fall and winter months well-positioned to strengthen demand for watermelon. Considering more than 30% of watermelon is consumed in the fall/winter months, year-round promotion is an integral part of NWPB programs.

Watermelon Board Announces Winners to Retail Merchandising Contest

The National Watermelon Promotion Board (NWPB), has named winners in its annual Retail Merchandising Contest which garnered 220 entries from various retail chains, independent retailers and commissaries throughout the U.S. and Canada.