Waste not, want it all! NWPB Launches Use The Whole Watermelon Campaign

This month, National Watermelon Promotion Board (NWPB) has launched its largest consumer-focused campaign of the year, Use the Whole Watermelon, aimed at showing the taste, health, economic and sustainable benefits of the full watermelon, inside and out. 

NWPB Presentation at NWA: Affecting Watermelon Demand through Promotion: NWPB Research and Results

All are invited to attend National Watermelon Promotion Board’s (NWPB) upcoming presentation: Affecting Watermelon Demand through Promotion: NWPB Research and Results. The one-hour session will take place Thursday, February 24th at 11 a.m. at the Sheraton Grand Nashville Downtown as a part of the National Watermelon Association Annual Meeting & Convention. 

Scientific Literature Review Confirms Watermelon’s Health Potential

Watermelon is a unique fruit with compounds that may have health effects throughout the body, supporting normal cardiovascular and metabolic health. According to a new comprehensive review of the scientific literature on watermelon, eating watermelon regularly may help promote health.

Watermelon Board Announces Winners to Retail Merchandising Contest

The National Watermelon Promotion Board (NWPB), has named winners in its annual Retail Merchandising Contest which garnered over 150 entries from various retail chains, independent retailers and commissaries throughout the U.S. and Canada. This year’s contest — the 13th since its’ inception —  continued to support mixed media marketing efforts in addition to in-store displays. The contest started in July to honor National Watermelon Month and ran throughout the month of August to encourage and identify retailers who are showcasing watermelon’s benefits including health, value and versatility.

Jump with Jill’s Digital Nutrition Education Program Still Rocks!

October 6, 2021 Jump with Jill

– The debut Jump with Jill Digital Tour ran from April 26 to June 10, 2021, in 48 Pennsylvania and Texas schools. The pilot was supported by the National Watermelon Promotion Board, the Texas Department of