The National Watermelon and Promotion Board (NWPB) announced the release of its latest consumer research and Marketing Guide designed to arm retailers and producers with information to make fact-based strategic decisions and build awareness of the opportunities within the watermelon category. …
The U.S. Department of Agriculture (USDA) is seeking nominations for the National Watermelon Promotion Board to fill 13 member seats whose terms begin on Jan. 1, 2025, and end Dec. 31, 2027. …
The National Watermelon Promotion Board (NWPB) is proud to announce its continued sponsorship of the Marine Corps Marathon, marking a decade of support for this iconic event. The 48th Marine Corps Marathon, held in late October, witnessed an astounding turnout with over 20,000 dedicated runners finishing the challenging course. …
The National Watermelon Promotion Board (NWPB), has named winners in its annual Retail Merchandising Contest which garnered over 115 entries from various retail chains, independent retailers and commissaries throughout the U.S. and Canada. This year’s contest – the 15th since its’ inception – continued to utilize mixed media marketing efforts in addition to in-store displays. …
The National Watermelon Promotion Board (NWPB) invites all retail chains, independent retailers and commissaries to submit entries to their 15th annual Watermelon Retail Merchandising Contest. More than $10,000 in cash and prizes will be awarded to top entrants, including $5,000 for the grand prize for winner. The second place winner will receive $2,500, third place will receive $1,000 and three honorable mentions will each receive $500. An additional incentive of a $15 gift card will be awarded to the first 25 entries. …
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