USDA Announces National Watermelon Promotion Board Appointments

December 11, 2020 USDA AMS

The U.S. Department of Agriculture today announced the appointment of nine members to serve on the National Watermelon Promotion Board. The appointees will serve three-year terms from Jan. 1, 2021, to Dec. 31, 2023.

Watermelon Board Fall-Winter Marketing Tactics

November 2, 2020 Perishable News

On the heels of strategic planning and virtual Board meeting, which took place October 23, National Watermelon Promotion Board (NWPB) is entering in to the fall and winter months well-positioned to strengthen demand for watermelon. Considering more than 30% of watermelon is consumed in the fall/winter months, year-round promotion is an integral part of NWPB programs.

Watermelon Board Announces Winners to Retail Merchandising Contest

The National Watermelon Promotion Board (NWPB), has named winners in its annual Retail Merchandising Contest which garnered 220 entries from various retail chains, independent retailers and commissaries throughout the U.S. and Canada.

Watermelon Master Classes for Media Educate, Inform and Inspire

The first of its kind, the Watermelon Virtual Master Classes were arguably one of the largest pivots of the Spring-Summer season for the communications program of the National Watermelon Promotion Board (NWPB).

NWPB Spring/Summer Foodservice Campaigns Find New Ways to Promote Watermelon

Partnering with both quick service and full service national chains in the spring and summer months, the National Watermelon Promotion Board (Board) focused on takeaway- and delivery-friendly options to not only include watermelon on the menu, but keep it top of mind with their customers.