“Want to be happier this season? Add watermelon to your grocery cart.” That’s the core message of a new promotion the National Watermelon Promotion Board (NWPB) is launching this summer leveraging recent data that showcases watermelon’s inherent role in making fans feel happier. …
National Watermelon Promotion Board (NWPB) is excited to announce the launch of its new Do-It-Yourself Watermelon Day Activity guide designed to inspire creativity while encouraging healthy eating habits among children. The guide provides a wide range of hands-on educational crafts, décor ideas, coloring pages and activities that features our favorite fruit – watermelon. …
National Watermelon Promotion Board (NWPB) has released the findings of a new study, conducted along with research partner Armada Corporate Intelligence, Inc., that demonstrates the significant positive impact of the NWPB’s activities on the demand for watermelon. The study also shows that investment in the NWPB’s promotional activities results in a strong return on investment (ROI) of 19:1. Additional findings of the study included the NWPB’s significant impact on the retail and FOB price of watermelon from 2017 – 2021 and its impact on the general economy. …
National Watermelon Promotion Board (NWPB) recently partnered with Nutrition Impact LLC on a research project to “determine intake of watermelon and assess association with diet quality, energy and nutrient intake, and physiological parameters in children and adults.” A National Health and Nutrition Examination Survey (NHANES) Analysis, the study was recently published in Nutrients and found that total diet quality was higher in watermelon consumers as compared to non-consumers1. …
National Watermelon Promotion Board (NWPB), along with research partner, Armada Corporate Intelligence, Inc., invite all interested parties to their 2017-2021 Economic Evaluation presentation, which will take place February 23rd at 8 a.m. during the National Watermelon Convention at the Omni Grove Park Inn in Asheville, NC. …
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