In 2019, National Watermelon Promotion Board’s (NWPB) Foodservice Program strengthened the momentum built in the first five years of the program by reaching even more culinary, marketing, purchasing and nutrition decision-makers with foodservice organizations through media, industry events, promotions, menu ideation sessions and culinary schools. …
The U.S. Department of Agriculture today announced the appointment of eight members to serve on the National Watermelon Promotion Board. The appointees will serve three-year terms from Jan. 1, 2020, to Dec. 31, 2022. …
Now in its 11th year, retailers showed a continued enthusiasm for the contest with 170 contest entries this year — up 13% over the previous year. …
In this role, McKenna will perform various marketing duties for the Foodservice program including event activations, media relations, and providing operators with assistance with ideation, usage ideas, education and promotion support, to name a few. McKenna will also serve as the primary point of contact for consumer, retail, foodservice, nutrition and sustainability research. …
The National Watermelon Promotion Board (NWPB) announces a newly developed “Wide World of Watermelon Registered Dietitian Toolkit.” The toolkit offers resources tailored for specific RD practice areas including media and communications, school nutrition, retail and supermarket, sports dietetics, private practice and foodservice. …
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